We are a green beauty company. For over 50 years, we have cared deeply about the impact our business has on people’s lives and also the environment, too. The impact of the beauty industry is something we take seriously and we’re constantly working to reduce our footprint. This year we’re challenging ourselves to become more eco-conscious in every area, from ingredients sourcing, packaging, shipping, and everything else along the way. Here are some of the many steps we’re taking to create a more sustainable future.
Better recycling
Our goal is to make continuous improvements with product packaging. We strive to use more eco-friendly, renewable, and recyclable materials wherever we can. Most of our packaging can be recycled. This includes packaging made of glass, tubes, jars, bottles and cardboard packaging that can be easily placed into council provided recycling bins, for kerb side recycling. The past few years we’ve seen a huge reduction in waste paper too, thanks to digital shoppable brochures. We are a member of the Australian Packaging Covenant Organisation. APCO is a not for profit organisation partnering with government and industry to reduce the environmental impact of packaging in Australian communities.
Eco minded product design 💡
From the beginning to the end of our product journeys, we strive to make the most eco-friendly green beauty choices possible. We’re always looking for solutions to reduce plastic and we plan to add some refillable products to our ranges. Replenishing your beauty products with refills means an eco-friendly regime for you – and less waste for the planet. Our formulas are also created with clean, safe, plant-derived ingredients. We source many local ingredients too to help reduce our carbon footprint.
Green beauty, green science🔬
Most of the green beauty ingredients we source are harvested sustainably, using methods that protect biodiversity. We also never use Sulphates, Parabens, microbeads or microplastics that can cause harm to the environment. Our ingredients are also mostly sourced with renewable processes that create minimal waste. With preservation and protection of the ocean in mind, some of our ocean ingredients (like the ‘Red Seaweed’ in Platinum Power Lift & Firm Power Masque) are cultivated with sustainable biotechnology. We also recognise the importance of conserving water usage. That’s why products like Ultra Care+ Super-C & Retinol Serum are designed with waterless formulas.
Efficient delivery ✈
We are all about less air shipments for a smaller carbon footprint and we always strive to find the most efficient ways to deliver your orders. We’re manufactured in New Zealand and designed in Australia, so our emissions from shipping and transporting are lower versus international global brands. If an air shipment is necessary, we look for ways to consolidate shipments where possible.
Cruelty free, always and forever 🐾
Finally, let’s not forget we’re Peta approved and have been cruelty free since the very beginning. Most of our products are also vegan friendly, too.
Green beauty fun fact
Did you know Beautyheaven named us on their Earth Day list for top eco-friendly beauty brands?
Sustainable favourites for you
Magic Erasers
Single use face wipes and cotton pads are wasteful. These eco-friendly magic circles are washable & reusable, better for planet earth and make taking off your make-up a breeze.
Super-C & Retinol Serum
This super Serum is a powerful blend of superstar skincare ingredients to target multiple skin concerns. To conserve water, we designed this serum to be waterless, too. The ingredients are undiluted, making the actives perform better, Vitamin C especially.
NutriClean formulas
Concentrated to last, OLC formulas are biodegradable, cost-effective and long lasting. OLC formulas help reduce household waste and single use plastics, plus by replacing spray chemical-heavy cleaners with NutriClean, you’ll also help improve your home’s indoor air quality.
NutriClean Cloths
In Australia, 50 million tonnes of waste is being produced each year. Traditional cleaning products and cloths are disposable. Just think how many paper towels, sponges, disposable wipes and bottles of all-purpose kitchen spray you throw in the bin each year? That’s why investing in NEW NutriClean Cloths is the best choice for your home and the planet – giving you superior cleaning results and a smaller footprint.
Fabrics that last
They’re reusable and made from quality, durable material. Made of special weave fabrics, they have been rigorously tested. These cloths will go the distance. They will outlast any sponge or cloth bought at the supermarket.
Less chemicals
Cleaning with traditional products means using chemical formulas that run out quickly and require excess packaging that ultimately becomes waste. Reusable cleaning products like NutriClean Cloths mean replacing harsh chemicals and disposable packaging.
Use alone or with OLC formulas
These advanced cloths clean without toxic chemicals. Use alone or with our famous and biodegradable OLC formula (Original Lotion Concentrate) for the most effective, incredible results. They’ll still loosen, lift and remove stubborn dirt, cleaning surfaces effortlessly. Just add water.
Money & time savers
Reusable cleaning cloths are a very small investment that will save you money over time. Plus cleaning with reusable products is faster, there’s no need for multiple different detergents. Simply wet, wipe and dry.
See them in action
