Our founder Imelda Roche was a visionary and one of the first women to bring the concept of natural beauty to Australian and Kiwi shores. Back then, the intention was to create products that inspired people to dream bigger; a philosophy that remains firmly in place today. Imelda is an Australian icon in her own right. She has inspired so many people to create their own success story. Her vision has always been “for all people to succeed and to have it all.”