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Our History

The history of Nutrimetics

Our legend was first discovered in the Himalayas in 1968. Our founders were astounded to find that the Hunza Valley Tribespeople not only lived on average to the age of 130, but also looked dramatically young for their age. Their secret turned out to be daily application of Apricot Kernel Oil.

Forever an icon

Nutri-Rich Oil was born and became an instant beauty sensation. Today, we still sell a jar every 5 minutes* and we’ve grown to become one of Australia and New Zealand’s best loved natural beauty brands.

* Based on Nutrimetics sales data 2022.

Imelda Roche, a beauty pioneer

Our founder Imelda Roche was a visionary and one of the first women to bring the concept of natural beauty to Australian and Kiwi shores. Back then, the intention was to create products that inspired people to dream bigger; a philosophy that remains firmly in place today. Imelda is an Australian icon in her own right. She has inspired so many people to create their own success story. Her vision has always been “for all people to succeed and to have it all.”

We have a beautiful story like no other

The origin
Over 50 years ago, an expedition to the Himalayas revealed that the Hunza tribespeople looked dramatically young for their age. Their secret turned out to be daily application of Apricot Oil.
The origin
Nutri-Rich debuts
It was the Nutrimetics mission to capture the essence of this beauty secret and harness the renewing power of this exceptional natural oil. It instantly became an overnight beauty sensation.
Nutri-Rich debuts
The Apricot method
Today, the extracting method for this precious oil is inspired by the same ritual as used by the Hunza tribespeople. This process ensures every 60ml jar is packed with the healing power of 100 Apricots.
The Apricot method
NutriClean, always green
We are so proud that our much loved NutriClean formulas have been free of harsh chemicals since their first inception back in the seventies. The range was originally made with Yucca Extract and still is today.
NutriClean, always green
Colour classics
Nutrimetics has been making colour cosmetics for decades. Our foundation formulas date all the way back to the seventies. You'll find only the best cruelty free, skincare infused coverage in our colour ranges today.
Colour classics
Award winning packaging
In the eighties, we won an international packaging award for our innovative designs at the prestigious Design Awards.
Award winning packaging
Our heritage range expands
Due to overwhelming demand, the Apricot beauty secret expanded into many reincarnations of this most beloved oil, from balms, hand creams, lip treatments, body lotions and more.
Our heritage range expands
Restore PRO originally launches
In the noughties, a strong fan base builds after the launch of Restore PRO - the skin firming breakthrough that restores your true beauty.
Restore PRO originally launches
Platinum power
Our first premium and targeted skin transforming regime delivers immediate visible results on all skin types and ages.
Platinum power
The future of makeup
Our makeup today has evolved to incorporate the latest technology and sustainability, from skincare infused foundation formulas to refillable palettes and many more innovations.
The future of makeup
Our 50th birthday
In 2018 we celebrated half a century of naturally enriched beauty in Australia. Four years later, it was Nutrimetics New Zealand's turn in the spotlight with year long celebrations.
Our 50th birthday
Treasured forever
We love being known as the brand that has given rise to so many legendary products, especially Nutri-Rich Oil. It’s been our number one for over 50 years, and it’s still our best-selling product today.
Treasured forever

Nutrimetics Australia

Level 5
436-484 Victoria Road
Gladesville NSW 2111
Australia

Tel: 02 8026 0507

Email: Online@nutrimetics.com.au

Nutrimetics New Zealand

24 Lorien Place
East Tamaki
Auckland
New Zealand

Tel: 0800 403 503

Email: Online@nutrimetics.com.au

New Image Health Science Greece

1 Iroon Politechniou / Marathonos Steet
Gerakas
Athens 15344
Greece

Tel: +30 210 3510226

Email: grsupport@newimage.eu

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