As a Nutrimetics Consultant, finding new customers is one of the most exciting parts of the job. However, it can also be a tad daunting. In the ever-evolving skincare, beauty and wellness industry, it’s normal for doubts to creep in – How do I stand out? What are the best ways to attract new customers?
These are valid concerns, especially when you’re in the initial stages of building your customer base. However, with the right strategies and a genuine passion for your products, you can expand your skincare customer base and build your skincare and beauty brand.
Eager to learn more? Let’s dive right into it!
Understanding your target audience
One of the best ways to attract new customers is to understand your target customer. Who are the people that are buying these products? What are their needs and preferences?
By delving into the needs, desires, and preferences of potential customers, you can tailor your marketing approach to attract them.
As a Nutrimetics Consultant and small business owner, you have the freedom to get super detailed about what customer base is perfect for you. Think beyond just friends and family. You can come up with a strategy to market your products effectively.
When coming up with your target customer profile, consider the following:
Skincare goals
Consider the aspirations and goals of your target audience. Are they seeking skincare solutions for a specific concern, such as wrinkle targeting formulations or acne management?
By aligning Nutrimetics products with your client’s aspirations and skin goals, you can showcase how your huge collection of skincare and wellness products could contribute to their journey towards healthier and more radiant skin.
Demographics
Historically, the beauty industry predominantly targeted women. However, a notable shift towards inclusivity and diversity has emerged in recent years. Many brands are now aiming to reach men, non-binary individuals, and people of all ages and ethnicities, reflecting a more inclusive approach to beauty. With Nutrimetics, our ranges are designed for everyone’s needs. There’s the perfect product to match just about every skin type and skin concern you can think of, including our effective range designed uniquely for the needs of Men’s skin, Nutrimetics MAN.
Age groups
When it comes to age, the beauty industry – including Nutrimetics – targets a wide range of age groups. Individuals of all ages have unique skincare needs and preferences.
According to the Beauty Industry Revenue and Usage Statistics 2023, Millennial women (aged 25-44) buy the most skincare and beauty products – 38%, followed by women aged 45-54 who buy 18%. For every older woman you know, you can’t go wrong by recommending Platinum, our most effective and premium range for total skin transformation. Or for younger customers, Nutrimetics Basics provides natural care with simple, proven, botanically enriched formulas.
Lifestyle/values
Explore the lifestyles of your potential customers. Are they busy professionals looking for time-efficient skincare routines? Are they individuals passionate about natural beauty products? Whether someone you know is a smoker, has sensitive skin, is the outdoorsy type, Nutrimetics has the solution.
As a Nutrimetics Consultant, finding new customers is one of the most exciting parts of the job. However, it can also be a tad daunting. In the ever-evolving skincare, beauty and wellness industry, it’s normal for doubts to creep in – How do I stand out? What are the best ways to attract new customers?
These are valid concerns, especially when you’re in the initial stages of building your customer base. However, with the right strategies and a genuine passion for your products, you can expand your skincare customer base and build your beauty brand.
Eager to learn more? Let’s dive right into it!
Understanding your target audience
One of the best ways to attract new customers is to understand your target customer. Who are the people that are buying these products? What are their needs and preferences?
By delving into the needs, desires, and preferences of potential customers, you can tailor your marketing approach to attract them.
As a Nutrimetics Consultant and small business owner, you have the freedom to get super detailed about what customer base is perfect for you. Think beyond just friends and family. You can come up with a strategy to market your products effectively.
Understanding your target audience goes beyond just demographic categories. It involves comprehending their lifestyles, aspirations, and the factors that influence their purchasing decisions. Once you have a good idea of your target audience and their wants/needs, you can begin crafting your brand and marketing strategy.
Crafting your story with the Nutrimetics brand
One of the most powerful ways to attract new customers as a Nutrimetics Consultant is to share your personal story. Sharing your story and incorporating how your products intertwine with that story helps to create a strong connection with potential customers.
What is it that attracted you to Nutrimetics in the first place? What was it about the brand’s products that made you fall in love?
Perhaps you were on your own personal quest to find a natural skincare brand or maybe you found a product that finally worked for your acne after years of trying other brands.
This type of authenticity is essential for building brand loyalty. Consumers seek genuine connections and transparent brand narratives.
So, whatever your story may be, make sure that you share it. This creates a personal connection that not only allows potential customers to resonate with you, but also provides real-life examples of how your products are a solution to their problems.
Strategies to attract new customers
Now you intimately know your target audience, and you’ve managed to craft an authentic story for your business. What’s next?
Consider the following strategies to attract new customers to your skincare brand:
- Build a social media presence
Growing your social media presence is key to attracting new customers. Consistent posting, interacting with followers and other beauty gurus, commenting, and posting product and lifestyle content as well as other relatable content can all help to build your brand.
When you join Nutrimetics, you can access N-Social, a full library of readymade content – plus you get a calendar management tool to make posting effortless. Plus, even if social media is not your thing, there’s plenty of training and support when you sign-up so you can get skilled-up.
- Attend events and masterclasses
Register to attend Nutrimetics masterclasses and events so that you can network, discover new products, and stay up-to-date with industry trends. These events provide a unique opportunity to showcase Nutrimetics products, answer questions in real time, and connect with potential customers. Nutrimetics HQ run regular events and Zoom training sessions, so you can learn from the comfort of your couch. Or you can run your own masterclasses. Ask your Upline Manager how to promote these events through social media, email newsletters, and your website.
- Host a workshop
Hosting a Nutrimetics Workshop yourself is always a great way to drum up new clientele. You can send out a Facebook invite or event and encourage existing customers to bring a friend. This hands-on experience allows potential new customers to see, touch, and test the products, to gain a deeper understanding of the brand and all of the perks that Nutrimetics has to offer
- Provide samples
Whether as part of a giveaway, in passing, or as a gift to friends and colleagues, providing free samples of your products gives a chance for potential customers to try them and experience their benefits first-hand. This trial phase builds confidence in the quality and efficacy of Nutrimetics, potentially leading to increased trust and future purchases. Samples are a great conversation starter with whoever you meet. You can find plenty of sample sachets for purchase available on the Nutrimetics Consultant portal, N-Central.
- Create how-to videos
The younger generation, especially millennials and Gen Z, have been particularly influential in driving trends and shaping the industry. When it comes to discovering new products and brands, video-based content on YouTube has been incredibly influential.
Try asking a mate to be your model for the day (in your target demographic) and demonstrate your products on them while you film. Release these videos on platforms like TikTok with links to your personal website. Doing so can quite quickly convert followers into customers.
- Word of mouth
Good old-fashioned word of mouth can be one of your best marketing strategies! Whether that’s through encouraging existing customers to share their reviews and testimonials or by becoming your own ambassador by sharing your positive experiences with those you meet in your day-to-day life. Don’t be afraid to share your excitement and passion for your products – you never know who might be looking for exactly what your brand and Nutrimetics have to offer.
Testimonials from the Nutrimetics Community
Meet some of our Nutrimetics Consultants who have successfully built their skincare, makeup and wellness brand:
Get started today with Nutrimetics
Attracting new customers to your skincare brand requires dedication and planning – plus a genuine love for your products! You need to understand the people you are targeting and connect with them on a personal level.
By crafting your own story with Nutrimetics and effectively communicating how your products can meet their skincare and beauty needs, you can build greater authenticity and awareness.
Remember, attracting new customers is not just about making a sale; it’s about building lasting relationships. By continuously refining your marketing strategies, staying informed, and fostering meaningful connections, you’ll not only attract new customers but also create brand advocates who will champion Nutrimetics within their network.
